Crafting an Absolute Branding Plan: Important Components for Successful Advertising

 

Creating a fantastic branding method is an essential component of efficient advertising for any company. In the current aggressive marketplace landscaping, it is very important to establish a good and unique brand name identity that resonates along with your potential audience. However, because of so many aspects to consider, it may be intimidating to learn where to start. This is why understanding the important elements of a fruitful branding approach is essential. From determining your unique worth idea to analyzing your own target audience, producing regular texting, and placing your own brand name efficiently, each aspect plays a vital character in creating the brand name's perception looking. By perfecting these important components, businesses can make a compelling and unforgettable brand name that stands apart from opposition. But exactly how just can these areas end up being leveraged to realize promotional achievements? Why don't we check out furthermore.

 

 

 

Extraordinary Appreciate Proposition

 

 

The unique value proposition is an important part of an effective marketing approach, since it distinguishes an item or solution from rivals by highlighting its distinctive and compelling benefits. In today's very aggressive industry, consumers have many options to pick from, making it required for businesses to communicate why their unique supplying is actually outstanding and really worth consideration. Exclusive price idea functions as a persuasive tool that clearly articulates the worth and advantages that something or service provides towards target audience.


To build a successful unique price proposal, companies must thoroughly comprehend their particular target market and determine the particular desires and needs of these customers. By carrying out marketing research and evaluating comments from customers, businesses can obtain valuable ideas into what establishes them besides their rivals. As soon as these differentiating elements are determined, they can be incorporated into the initial value proposal.


A well-crafted special price proposition goes beyond simply saying the features or qualities of an item or solution. It should focus on the advantages and results that customers can get to experience by seeking the providing. This could possibly add saving time or cash, increasing production, or enhancing the entire well being. By demonstrably communicating these unique and compelling benefits, companies can draw in and maintain consumers by giving a means to fix their requirements or dilemmas.

 

 

Customers Analysis

To properly promote an item or service, businesses must carry out an extensive projected audience evaluation to appreciate the particular needs, tastes, and actions of their clients. Branding Strategy. Target audience evaluation is a critical step-in building a successful advertising approach because it assists organizations tailor their marketing attempts to achieve the best clients because of the proper message in the correct time


The first step in projected audience analysis is actually distinguishing the goal market. This calls for segmenting the overall marketplace into more compact, more workable teams considering demographic, geographical, psychographic, and behavioral aspects. By understanding the attributes and characteristics of each and every portion, organizations can determine which teams are most likely to be contemplating their products or solutions.


After the market is actually recognized, organizations are able to delve deeper into comprehending the particular requirements, tastes, and behaviors of their consumers within each phase. This calls for conducting general market trends, analyzing customer information, and accumulating insights through surveys and interviews. By getting an extensive knowledge of their own potential audience, businesses can develop a lot more specific marketing and advertising methods that resonate making use of their customers and drive engagement and conversions.


Furthermore, market analysis assists organizations determine any spaces or possibilities on the market. By studying the competition and evaluating comments from customers, companies can identify unmet requirements or underserved sections and develop special importance propositions to separate themselves from opponents.

 

 

 

Continuous Messaging

Creating a consistent texting approach is crucial for successful marketing and advertising strategies. Branding Strategy. Consistency in chatting really helps to make a powerful brand name identity and create rely on using the projected audience. When clients see a regular information across different programs, it reinforces the brand's prices and promises, making it simpler for them to realize and relate genuinely to the brand


One important element of steady texting is actually keeping a unified brand name voice. What this means is using the same tone, language, and magnificence in all communication networks, whether it's on social networking, web page content, or marketing materials. A regular vocals helps produce a cohesive brand name picture and ensures that customers can simply identify and connect with the brand.


Another part of constant texting is actually maintaining a definite and centered brand name message. A brand name's information need succinct, remarkable, and lined up with its core beliefs (Branding Strategy). By regularly providing this message, the brand can strengthen their distinctive marketing proposal and differentiate by check my source itself from competitors


Consistency in chatting in addition also includes aesthetic factors for example logos, colors, and fonts. These aesthetic cues help create brand recognition and really should be used constantly across all advertising and marketing products.

 

 

 

Brand Placement

Brand positioning is actually a proper process that entails determining and creating a brand's distinctive position in the market. It is about identifying just how a brand name distinguishes itself from the competitors and exactly how it consumes a definite invest the minds of the potential audience. Effective brand name positioning assists consumers understand just why they should pick a specific brand name over others looking.


To efficiently place a brand, entrepreneurs want to determine the brand's marketplace, understand their demands and tastes, and analyze the competitive landscaping. These details facilitates developing a positioning statement that plainly communicates the brand's worth idea and resonates using the target market.


Brand placement is essential for a number of explanations. First, it will help the brand shine in a crowded marketplace, allowing it to attract and maintain clients. Next, it gives you clarity and focus when it comes down to brand's marketing efforts, ensuring consistency in messaging and communication. Third, it helps build brand name respect and trust, as consumers associate the company with certain traits and advantages.

 

 

 

To ascertain a powerful brand place, businesses want to regularly provide on the brand guarantee and differentiate themselves from competitors. This is achieved through various strategies, particularly emphasizing unique features or advantages, concentrating on particular marketplace segments, or placing the company as a leader in a certain business.

 

 

 

Integrated Marketing And Sales Communications

Built-in marketing communications is a proper method that combines various advertising channels and methods to deliver a unified message for the customers. It requires the control and integration of all interaction and promotional tasks across different programs, such as marketing, public relations, drive marketing and advertising, social media, and income advertising. The goal of incorporated marketing communications is guarantee reliability and coherence in messaging, while capitalizing on the influence and efficiency of advertising attempts.


By utilizing several networks, incorporated marketing and sales communications allows brand names to get to their news particular audience through numerous touchpoints, raising the chances of involvement and conversion process. It enables brand names generate their explanation a consistent brand image and identification, strengthening their positioning in the thoughts of people. This process in addition allows for an even more alternative and extensive marketing strategy, where each channel suits and helps the others.


An integral part of built-in marketing and sales communications could be the use of data and analytics to measure and evaluate the effectiveness of each channel and message. This permits marketers to produce data-driven decisions and optimize their communication approaches for greater outcomes. By evaluating buyer conduct and choices, brand names can tailor their messages to certain segments, increasing the significance and resonance regarding marketing and sales communications.

 

 

 

Realization

In closing, creating a fantastic branding method calls for thoroughly thinking about key elements including a unique price proposal, target market analysis, constant messaging, brand placement, and integrated marketing and sales communications. These factors work together generate a very good advertising approach that resonates with consumers and sets a brandname apart from opponents. By implementing these methods, businesses can raise their particular brand name image and accomplish long-lasting success shopping.
 

Buffer Vs. Sprout Social for Beginners

If you're not rather ready to release, you can conserve a message as a draft. This allows others in your team to offer feedback or a thumbs up before it's set up. As a supervisor, you can choose that gets access to which networks and whether they can authorize social networks material.




It supplies alternatives to tailor posts for various audiences, test different versions of an article, and also create web content in several languages. Buffer offers an image tool named Pablo.


With Barrier, the laborious job of manually posting material is a distant memory. You can align your articles, set their times, and after that relocate on to various other important tasks. Recognizing your blog posts are arranged and will certainly go live also when you're busy methods you're always energetic on social networks.


reviews reveal that people actually like using Barrier. They love that Barrier allows them try out the system for complimentary. This helps them see if it's appropriate for their company without paying anything. A whole lot of users claim Buffer has actually changed exactly how they handle their social networks. They highlight exactly how easy it is to set up articles beforehand, which conserves them a whole lot of work.

Our Buffer Vs. Sprout Social Ideas

It helps them see and prepare articles for the whole day across all their social media. Individuals additionally speak regarding exactly how Buffer can deal with great deals of different social media accounts all in one location.

And for smaller companies, several claim Barrier is perfect. It's simple to begin making use of, and they can tailor it for every of their social networks sites. In a number of adverse Buffer evaluations, customers reveal problems about the system's constraints. In spite of its premium rate, gain access to is restricted to three social make up brand supervisors, which is limiting for those dealing with multiple systems.


Sprout Social competes with them and covers every business size in between. Second, the scalability of its product enables Sprout Social to prevent the "graduation issue", where business change to extra innovative devices as their business expands.

Getting The Buffer Vs. Sprout Social To Work

Sprout Social can acquire numerous tiny firms as customers with self-service; several of which would certainly come to be enterprises and, in time, pay Sprout Social more. Grow Social is hence able to obtain larger customers without spending greatly in sales. Third, Sprout Social does not provide per-customer modification, which dramatically minimizes its product and assistance expense.


Having simply a single product permits Sprout Social to easily boost its item for all customers at the very same time while also having the ability to keep its price down. A crucial part that made this critical strength job is its simple and scalable rates. It has three plans ($99, $149, and $249 per customer monthly) with a number of great post to read add-ons.


One, whether they can improve the single item and stay valuable to small, tool, and large companies. 2, whether they can scale up their pricing to bill bigger firms a lot more while keeping the rates basic enough for small companies to get started (Buffer vs. Sprout Social). While Sprout Social is well-positioned to cover a large part of the marketplace, there are opportunities for various other business like Barrier


There is an excellent factor for this. This segment hasn't been as rewarding as business section due to the fact that many developers were not extremely lucrative. Grow Social has actually been focusing on companies while Barrier, for a very long time, was concentrating on people like blog owners and solopreneurs. Sprout Social with 20,000 customers makes five times much more earnings than Buffer with 70,000 customers.

An Unbiased View of Buffer Vs. Sprout Social

Ben Thompson, the timeless instance of a single-person publisher, is approximated to be making millions yearly with Stratechery. Barrier is in the most effective position to sustain this maker section as a result of its existing branding. First, Barrier is still most prominent among people, which makes it simpler to get makers as consumers.


One of the most frequently discussed threats for social networks administration devices like Sprout Social and Barrier is the reliance on social media systems' APIs. If the social networks platforms were to close down their APIs or alter them significantly, Grow Social and Buffer would certainly be made worthless and the entire organization will be influenced.


One of the most they can do, and did, is to develop devices for handling Facebook Pages and Instagram profiles (Facebook Maker Workshop). Equally as social media monitoring tools rely upon Facebook for its APIs, Facebook relies upon these third-party companies to develop devices for small organizations on Facebook. In addition, millions of Full Article little businesses are making use of these social media administration devices currently.

The even more services use social media monitoring tools, the greater the price would be for Facebook to close down its APIs. Facebook doesn't want check this site out to take on social networks administration tools; it intends to deal with them to attract even more small companies to utilize Facebook. Facebook likewise encourages social media monitoring devices to include marketing functions right into their items to make sure that it can eventually gather more ad revenue.

Not known Details About Buffer Vs. Sprout Social

Twitter, which charges for its premium and business APIs, is also less likely to cut social media administration devices off while it is still struggling to expand its revenue. It may remain to increase the cost of its API yet it wouldn't want to value itself out of the marketplace.

 

Not known Factual Statements About Sprout Social Vs Hootsuite

 

The data base, which offers help short articles for a variety of system inquiries, is the second format. The Hootsuite site's help section includes a support ticket form, which is the last method helpful. You can register and take care of every one of your issues with the support team in one location by utilizing our ticket system.


Hootsuite gives its users with a good amount of support, Sprout Social's wide range of alternatives is tough to match. One of the simplest social media management platforms I have actually ever made use of is Sprout Social.


Not that Hootsuite is awkward; nonetheless, Grow Social is a lot more easy to use than Hootsuite (Sprout Social Vs Hootsuite). Furthermore, I have actually located that Hootsuite can be glitchy and sluggish at times, which is annoying when I have various other things to do besides reconnecting and removing social networks accounts that won't pack right into the app


To start with, Hootsuite carries out in truth provide a cost-free version that allows you link three social media accounts and schedule thirty articles a month. When you've grown out of the totally free alternative, the paid tiers start at just $29/month and consist of even more capabilities, yet they are still user-only, similar to the cost-free version.

 

 

 

Everything about Sprout Social Vs Hootsuite

Developing a new account and getting in info throughout the Hootsuite starting procedure was similar to Sprout Social, I didn't believe the social network assimilation treatment was done as well as it might have been. I've created Hootsuite accounts prior to, however each time I have actually attempted to sign up with, I have actually just had the ability to link my social media networks, Facebook in particularwith problem


In terms of value, Hootsuite exceeds Sprout Social in nearly every facet, including its cost-free alternative and less costly price per customer. Ultimately, the inquiry is which is more crucial to your service: cost or functions and customer experience?.


Whether you're a little organization owner looking to boost your social media existence or a social media manager handling numerous accounts, check out on to locate out which system comes out on top. Hoot, Suite User interface When it involves social networks management devices, Hootsuite is a preferred choice. Here are some advantages and disadvantages of utilizing Hootsuite: Hootsuite offers a variety of combinations with other tools and systems, making it easy to manage all aspects of your social media sites visibility in one location.

 

 

 

In general, Hootsuite is a strong option for social media administration, with a great deal of effective attributes and a reasonably economical cost factor. Nonetheless, it might not be the very best option for everybody, specifically those that are simply beginning with social media sites monitoring or that require advanced features. Sprout Social Interface When it concerns Grow Social, there are numerous benefits and drawbacks to consider.

 

 

 

Everything about Sprout Social Vs Hootsuite

This can be a disadvantage for services seeking to improve their social media monitoring processes. Sprout Social Vs Hootsuite. When it comes to social networks management devices, Hootsuite and Sprout Social are two of one of the most prominent options readily available. Both platforms provide a range of attributes designed to aid organizations manage their social media presence better


You can likewise set up notifies to notify you when your brand is pointed out the original source on social media. Grow Social's social paying attention functions include the ability to check brand mentions, in addition to the capability to track sector key words and hashtags. Analytics and reporting are necessary for gauging the read the article success of your social networks approach.

 

 

 

Both Hootsuite and Sprout Social have their toughness and weak points in this location. Grow Social has an online reputation for being straightforward, with an 8.


The Criterion plan starts at $99 per user per month, while the Advanced plan sets you back $249 per user per month. While Hootsuite's prices is more versatile and can accommodate services of all sizes, Sprout Social's rates may work much better for companies with fewer users who do not require all the attributes provided by Hootsuite.

 

 

 

Sprout Social Vs Hootsuite - Truths

Nevertheless, some customers have actually kept in mind that the system can be pricey, particularly for small companies. On Capterra, Hootsuite has a score of 4. 3 out of 5 stars with over 1,500 evaluations. Users highlight Hootsuite's scheduling capabilities, social listening tools, and integration options. Some individuals have mentioned that the system can be frustrating for novices.


3 out of 5 celebrities on Capterra, with over 1,000 evaluations. Individuals appreciate Sprout Social's user-friendly interface, comprehensive analytics, and outstanding customer support. Some users have actually noted that the system can be expensive, especially for small organizations. After comparing Hootsuite and Sprout Social, we can see that both systems have their staminas and weaknesses.


Prices is one of the largest (if not the biggest factor) for a great deal of business searching for a social media monitoring device. Though, locating the pricing of certain tools can be difficult to get. Either the wording is vague and evasive or the nickel-and-dime plan appears to conceal the final expense.


Want to see the regular monthly cost of a specific plan? Only then can you see that your regular monthly cost plan is 30% greater than what you see shared openly on Hootsuite's pricing pages.

 

 

 

8 Simple Techniques For Sprout Social Vs Hootsuite

The Standard plan begins at $99 per customer per month, while the Advanced plan sets you back $249 per user per month. While Hootsuite's rates is much more versatile and can suit businesses you could try this out of all dimensions, Grow Social's pricing may function much better for companies with fewer users that do not need all the features supplied by Hootsuite.


On Capterra, Hootsuite has a ranking of 4. Users highlight Hootsuite's scheduling capacities, social listening devices, and integration choices.




3 out of 5 celebrities on Capterra, with over 1,000 evaluations. Customers appreciate Sprout Social's user-friendly user interface, comprehensive analytics, and outstanding customer assistance. Nevertheless, some users have noted that the platform can be expensive, specifically for local business. After comparing Hootsuite and Sprout Social, we can see that both systems have their strengths and weak points.

 

 

 

Prices is just one of the largest (if not the most significant aspect) for a great deal of business seeking a social networks administration device. However, locating the pricing of particular tools can be tough to acquire. Either the phrasing is uncertain and incredibly elusive or the nickel-and-dime plan appears to conceal the final expense.

 

 

 

Not known Details About Sprout Social Vs Hootsuite

(The asterisk on all plans states that "prices based upon yearly billing.") Want to see the monthly price of a certain plan? You have to create a Hootsuite account initially. Only after that can you see that your regular monthly cost plan is 30% more than what you see shared openly on Hootsuite's pricing web pages.
 

Social Media Management Services Can Be Fun For Anyone

In a perfect world, you would certainly be able to produce nevertheless much content you select. Spending plans, however, determine just how much you can truly generate and ultimately share. You'll, therefore, require to strike an equilibrium between what your spending plan allows and what's most vital to show to your consumers on social media sites.


Having one additionally makes it simpler to generate results. It ought to include all the content that you'll share on social. This covers each account, type of material, day as well as time. The majority of social networks administration applications come with organizing performance. This streamlines the process of intending material around styles or projects and also organizing it.

In programs all social media sites material to be released, when it will certainly be published and which social system account will be used. Involving with your audience is an essential element of social media sites administration. It's a chance to have straight interactions and also discover more concerning difficulties, requirements and desires they have, and also how your brand name, products as well as solutions can help address them.


It has to do with addressing inquiries, providing valuable information, and in some cases rising queries to the right department to settle. Web content creation can be tough. You need to be innovative and also create enough of it constantly. As an example, if your brand name gets on Tik, Tok as well as Instagram, but battles to produce videos where pictures are much easier, attempting to grow on Tik, Tok may not be a reliable technique or use of sources.

9 Easy Facts About Social Media Management Services Described

Social media is a very affordable space and also your consumers are being engaged by brand names that are both in your sector and others, all attempting to sell your clients something. To attract attention, you'll need to constantly publish material to remain top-of-mind. Doing so also sustains purchasers at each phase of their trip to becoming active as well as all set to invest money with your brand.


It is a blueprint for just how you handle your content as well as interactions with customers via social media sites - Social Media Management Services. While posting content and also responding to comments and also queries are crucial elements, structuring your content schedule and also constantly publishing web content are also vital. As not all buyers are all set to buy from your brand name instantly, you'll need to nurture them with content that maintains your brand top-of-mind for when they come to be energetic purchasers


Local business are frequently trying to find brand-new methods to gain direct exposure as well as improve their advertising prepares. While some organization owners might still be immune to the concept, stats prove that customers get on social networks, making it a terrific space to boost brand name understanding and advertise web content. According to Statista, there are greater than 4.


Here are some reasons why a social networks presence is crucial for local business. Social Media Management Services. There are several attributes of Facebook that small companies should take full benefit of. Other than creating a page for your organization, the system also permits you to additionally promote material by sharing blog posts on your feed and also in your everyday stories

More About Social Media Management Services

Publishing tweets to your feed gives you a possibility to address communicate with consumers who have mentioned your organization on their individual page, whether in the kind of positive evaluations or negative ones. Twitter can also track your analytics so your company has the ability to see what is functioning as well as what isn't.


With the help of the platform's About section, you can display the voice behind your brand. Brands can even post consumers' previous testimonials of their products or solutions on their profiles as totally free marketing. Social Media Management Services.


The major social media platforms, mentioned over, are Facebook, Instagram, Twitter, Linked, In, Pinterest, You, Tube, as well as Snapchat. There are additionally smaller as well as up-and-coming systems, such as Tumblr, Tik Tok, as well as Support, and also social messaging platforms, such as Messenger, Whats, App, and We, Conversation. When beginning out, that you believe your target audience is on than to be on all platforms.


As well as this doesn't need to be dealt with permanently; you can always transform your strategy according to just how your social media sites messages More hints perform. To assist you create a terrific social media sites technique, right here are our long-form, detailed overviews on and "The major objective we have is to grow our brand. Social is a place where we can own our brand and advertise it.

The Best Strategy To Use For Social Media Management Services

Now in its adolescent years, we can securely state that social media sites is here to stay. With whole brands developing their organizations off the back of their social accounts the power of social media just can not be refuted. Several businesses are still utilizing a seat-of-pants method to social media, as well as not treating it as tactically as they should.

We have actually placed with each other an easy-to-understand guide that takes you with 10 means you can turn your social networks come close to around, and also how to make social media essential to the success of your brand name. If you are looking to utilize social networks for consumer brand advertising. Right here we offer 10 crucial use situations that will certainly have a positive influence on your Service.


54% of social web browsers use social media to study products, so it is just right that you attempt and also send out these individuals to your web site ASAP! Brands can harness the website traffic from social networks by publishing engaging and appropriate web content by means of their owned networks with meticulously thought-out contact us to action that offer the customer a factor to click.


In a globe where everybody is on-line babbling go to website you intend to make sure your socials remain in excellent form as well as that people are speaking about you. Among the methods you can grow your digital existence online compared to your competitors is by raising your Social Share of Voice or SSo, V.

 

6 Easy Facts About News Sites Shown

 

As soon as you have chosen that you require a press release, you ought to prepare your release to include info that is very easy to comprehend for reporters who will certainly use your product to reach your target audience. What is "very easy to comprehend?" Try answering the 5 W's as well as H inquiries from the free perspectives of the person writing the launch and the target market.




If the vacation is related to a regional occasion or pays regard to individuals unassociated to Widget Keys, journalism release may have a bigger target market outside of Widget Keys. POINTER: Take into consideration that there might be additional audience participants outside of your target audience, yet compose specifically for your target audience.


From the viewpoint of the target audience: If the details is technological, you might need graphics to help plainly share your message. What if there is more than one safety and security pad in a home? Plainly, a technical announcement such as this one might need more information than can be plainly communicated in a short press release.


TIP: Always consist of all types of possible call info, such as facsimile and phone number, web sites, emails, postal addresses, and also other services like multilingual customer assistance. From the point of view of individuals composing the press launch: Where is this new info most appropriate? Is the introduced info needed in all geographical places, or is the information mainly helpful in restricted, details locations? From the viewpoint of the target audience: Where do I require to be to be affected by the press launch? For instance, the target market of a price rise for services in a specific area of a country will certainly want to recognize precisely which stores will have the rate boost.

 

 

 

About News Sites

SUGGESTION: Some scenarios call for two press launches, one for the locations influenced by the news and also an additional for locations untouched by the statement. From the point of view of the individuals composing the press release: When is the details mosting likely to end up being valuable, or when will the details become pointless? Recognizing timelines on info is crucial.


For example an extra particular time frame is: "February 01, 2014 until September 15, 2015; all days are according to Eastern Criterion time." From the perspective of the target market: When will get more I need to act upon this info? Telling the target market as much details regarding when something requires to take place is extremely important in successful press launches.

 

 

 

From the perspective of the people creating the press launch: Why is this vital news? From the viewpoint of the people composing the press launch: Why should the consumer treatment about this press release? Often this is hard to tell, depending on just how the press launch is checked out by reporters.


It is not constantly clear why someone needs to care about a bake sale at a local school. This is where clearness as well as emphasis can assist an author overview the viewers to the major point. IDEA: Place the main point as well as function of the press release at first of the release.

 

 

 

Little Known Facts About News Sites.

 

Often a news release is crafted in a method that places responsibility on a specific individual or department of a company. Other times the launch will certainly be created to show that the fault exists beyond a company, but the company making the release is doing all they can to boost the situation (e.


Writing with brevity will certainly stand out of editors as being clear as well as simple. Adding a visit this site couple of sentences for content flare may improve the noise of the press release, yet it may perplex editors about the tone and also voice of the press launch. SUGGESTION: Maintain the stability of your news release by consisting of just the necessary and pertinent information required by the target market - News Sites.


Composing a number of duplicates of a press launch is standard procedure for the majority of firms. In fact, several news release are crafted numerous months in advancement of their releaseif you do not find the right words on the first pass keep composing as well as have other individuals read your release to inspect it for clearness and brevity.

 

 

 

All About News Sites

These press releases are put under embargo. This allows media discover this info here outlets to prepare stories that could help audiences and also readers understand the content of a release prior to they launch the information (News Sites). Often, media outlets will certainly desire to raise recognition of its target market by helping them come to be delicate to something that will be introduced quickly


POINTER: Do not utilize embargoed press launches. Sending an embargoed press launch leaves the chance that media electrical outlets will not utilize it in their information cycle.


Make the target audience interested in the details of the release, however also think about the venue of journalism release. You may require to create a number of press launches depending on the outlet you pick for your press release. If you utilize an audio just format for your launch, it may not be efficient to announce lengthy strings of numbers as may hold true in a product recall.


Recognizing exactly how your target audience will certainly receive your details is an essential consideration for how you compose your press launch. Think about a press release that is made on tv. What happens if the president of a business will be permitted to check out the news? This suggests the announcement will have to think about pronoun usage.